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Client snapshot: the rapid evolution of Versature business phone services
Sometimes, I’m just too good at my job… A couple months ago, I got a call from one of Ottawa’s smartest tech leaders, Paul Emond, CEO of Versature. And like a fool, I ended up pitching him on the idea...
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Social brands: I love you RebelMouse. But the name?
Clever, catchy, and utterly unhelpful. In case you missed it, there’s a new buzzy social media tool in town called RebelMouse. And even in its early release phase, it’s not perfect, but it looks...
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Brand Launch: HUB Ottawa Grand Opening
Welcome to town HUB Ottawa. Again. It struck me as odd at first when I got my invitation to a special breakfast event to celebrate the launch of the HUB Ottawa co-working space. Not because they aren’t...
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Social content: what format for business videos works best for you?
Crowdsourcing: helping new business in Canada get their start Hey entrepreneurs, small business folks, and advisers. Today’s Beg to Differ post is one big question: as a business, what kind of video...
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Ottawa brands: Seven reasons “Red Blacks” will never be our CFL team name.
You only get three downs in the CFL. And Ottawa’s new team has used up two… So there’s a lot of talk in Ottawa about a couple of potential names being tossed about for the new/old/here-we-go-again CFL...
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Tweets in space: Col. Chris Hadfield takes Social Media into orbit
Suddenly, the cold wastes of space seem a bit more human again. If you aren’t following Canadian astronaut Col. Chris Hadfield on Twitter, Facebook, or through the Canadian Space Agency YouTube...
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Technology brands: hey “Cloud” product names: QUIT IT!
Dear brand managers: please get your heads out of the “cloud”. Okay, I get it. The word “Cloud” is hot right now on planet Software Development. All the biggest online players in the world – from...
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Social media infographics: fight data fudge!
Data fudge is everywhere. But it seems particularly rampant in infographics shared on social media. Okay, I love really good charts and graphs – and nerd out about elegant infographics like ones I grew...
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Sports branding: Senator’s arena becomes Canadian Tire Centre. Sigh.
Another stadium re-branding: we’re more than just tired. So you’ve heard about the Ottawa Palladium? How about the Corel Centre? Scotiabank Place? Well forget about them all. As announced this morning,...
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Social Media Case Studies: my students want to write yours!
My Algonquin College students need real world subjects for their social media case studies. As many of you already know, when I’m not doing my regular brand naming, storytelling, and strategy gig with...
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Farewell to a fearless storyteller. Alex Colville
Please join me in sharing an Alex Colville Painting today on Facebook I noticed an interesting and powerful trend among my Facebook friends today. In honour of Canadian artist Alex Colville – who...
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Telco Brands: the Fair for Canada FAIL in one picture
Rogers, Bell, and Telus blow their big chance. By being themselves… My friend Ottawa blogger and media commentator Mark Blevis has put out a couple of smart and incisive critiques of the “Fair for...
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Ottawa Citizen “reinvents” logo, Website, the wheel.
My take on the new Ottawa Citizen design – and my hope for better in the future. So here’s the big story in my local paper: “Postmedia and the Ottawa Citizen today unveil a reinvention of the local...
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An Instructive Moment in Racist Crazytown
Spoiler alert: the ending will surprise you It began with a Tweet. This morning, MSNBC news anchor Rachel Maddow posted the thought below – which was of course meant to contrast the current anti-Muslin...
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Hashtag branding: 7 social media lessons from #HeartMyYOW
UPDATE! As of 11 AM, apparently this project is running all day, so you can still Tweet to the @CBCOttawa hashtag I discuss below. This morning, I heard Robyn Bresnahan on the CBC Ottawa Morning radio...
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